diff --git a/java/java-promo/resources/META-INF/community-integration.xml b/java/java-promo/resources/META-INF/community-integration.xml
index 49be5a4fd05a..d2dc30e463c4 100644
--- a/java/java-promo/resources/META-INF/community-integration.xml
+++ b/java/java-promo/resources/META-INF/community-integration.xml
@@ -37,7 +37,7 @@
     <moduleBuilder builderClass="com.intellij.java.promo.PromoSpringModuleBuilder"/>
 
     <registryKey key="idea.ultimate.features.hints.enabled"
-                 defaultValue="true"
+                 defaultValue="false"
                  description="IntelliJ IDEA Ultimate features in UI"/>
   </extensions>
 
diff --git a/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginAdvertiserService.kt b/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginAdvertiserService.kt
index 0ca5c3ae1bbd..2ed5816f5b02 100644
--- a/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginAdvertiserService.kt
+++ b/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginAdvertiserService.kt
@@ -674,7 +674,7 @@ fun disableTryUltimate(project: Project) = setTryUltimateKey(project, true)
 fun enableTryUltimate(project: Project) = setTryUltimateKey(project, false)
 
 @ApiStatus.Internal
-fun tryUltimateIsDisabled(): Boolean = PropertiesComponent.getInstance().getBoolean(TRY_ULTIMATE_DISABLED_KEY)
+fun tryUltimateIsDisabled() : Boolean = true
 
 @ApiStatus.Internal
 fun tryUltimate(
diff --git a/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginsAdvertiser.kt b/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginsAdvertiser.kt
index a82f401793db..b464a7cb9efd 100644
--- a/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginsAdvertiser.kt
+++ b/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginsAdvertiser.kt
@@ -18,11 +18,7 @@ import org.jetbrains.annotations.ApiStatus
 
 private const val IGNORE_ULTIMATE_EDITION = "promo.ignore.suggested.ide"
 
-internal var isIgnoreIdeSuggestion: Boolean
-  get() = PropertiesComponent.getInstance().isTrueValue(IGNORE_ULTIMATE_EDITION)
-          || PlatformUtils.isJetBrainsClient()
-          || (!PlatformUtils.isCommunityEdition() && PluginManagerCore.isDisabled(PluginManagerCore.ULTIMATE_PLUGIN_ID))
-  set(value) = PropertiesComponent.getInstance().setValue(IGNORE_ULTIMATE_EDITION, value)
+internal var isIgnoreIdeSuggestion: Boolean = true
 
 @get:Deprecated("Use `getPluginSuggestionNotificationGroup()`")
 @get:ApiStatus.ScheduledForRemoval