diff --git a/platform/platform-api/resources/messages/IdeBundle.properties b/platform/platform-api/resources/messages/IdeBundle.properties
index 3a52673912cf..ccf14000ee11 100644
--- a/platform/platform-api/resources/messages/IdeBundle.properties
+++ b/platform/platform-api/resources/messages/IdeBundle.properties
@@ -3249,17 +3249,18 @@ in.product.notification.action.dismiss.button=Dismiss
 
 banner.button.close=Close
 
-subscription.dialog.title.subscription=Your {0} subscription expired
-subscription.dialog.title.evaluation=Your Trial of {0} subscription expired
+subscription.dialog.title.subscription=Your {0} subscription has ended
+subscription.dialog.title.evaluation=Your {0} trial has ended
 subscription.dialog.link=How {0} subscription helps you
-subscription.dialog.activate.button=Activate a new {0} subscription
+subscription.dialog.activate.button.pro=Activate a Pro subscription
+subscription.dialog.activate.button.ultimate=Activate an Ultimate subscription
 subscription.dialog.promise.button=Promise to pay later
 subscription.dialog.extend.button=Extend trial for 7 days
-subscription.dialog.continue.button=Continue without a subscription
-subscription.dialog.activate.ok.text=Activate {0}\u2026
+subscription.dialog.continue.button=Continue for free without a subscription
+subscription.dialog.activate.ok.text=Activate {0}
 subscription.dialog.promise.ok.text=Promise\u2026
 subscription.dialog.extend.ok.text=Proceed\u2026
-subscription.dialog.continue.ok.text=Continue and Restart\u2026
+subscription.dialog.continue.ok.text=Restart to Continue for Free
 subscription.dialog.cancel.button=Quit {0}
 subscription.dialog.rd.hint=Remote Development won't be available
 subscription.dialog.ultimate=Ultimate
diff --git a/platform/platform-impl/src/com/intellij/ide/ui/SubscriptionExpirationDialog.kt b/platform/platform-impl/src/com/intellij/ide/ui/SubscriptionExpirationDialog.kt
index a7f3334a1e20..21cc59d6de8e 100644
--- a/platform/platform-impl/src/com/intellij/ide/ui/SubscriptionExpirationDialog.kt
+++ b/platform/platform-impl/src/com/intellij/ide/ui/SubscriptionExpirationDialog.kt
@@ -87,7 +87,7 @@ class SubscriptionExpirationDialog(project: Project?, private val settings: Subs
       buttonsGroup {
         val listener = ActionListener { e ->
           selectionButton = when (e.actionCommand) {
-            IdeBundle.message("subscription.dialog.activate.button", productDescriptor.platformName) -> 0
+            productDescriptor.activateButtonText -> 0
             IdeBundle.message("subscription.dialog.promise.button") -> 1
             IdeBundle.message("subscription.dialog.extend.button") -> 2
             else -> 3
@@ -96,7 +96,7 @@ class SubscriptionExpirationDialog(project: Project?, private val settings: Subs
         }
 
         row {
-          radioButton(IdeBundle.message("subscription.dialog.activate.button", productDescriptor.platformName), 0).component.addActionListener(listener)
+          radioButton(productDescriptor.activateButtonText, 0).component.addActionListener(listener)
         }
         if (settings.showPromise) {
           row {
@@ -141,11 +141,12 @@ class SubscriptionExpirationDialog(project: Project?, private val settings: Subs
   override fun getCancelActionText(): @Nls String = IdeBundle.message("subscription.dialog.cancel.button", productDescriptor.applicationName)
 }
 
-private data class ProductDescriptor(val applicationName: String, val platformName: String, val promoUrl: String, val imagePath: String) {
+private data class ProductDescriptor(val applicationName: String, val platformName: String, val activateButtonText: @Nls String, val promoUrl: String, val imagePath: String) {
   companion object {
     val idea = ProductDescriptor(
       applicationName = IdeBundle.message("subscription.dialog.idea"),
       platformName = IdeBundle.message("subscription.dialog.ultimate"),
+      activateButtonText = IdeBundle.message("subscription.dialog.activate.button.ultimate"),
       promoUrl = "https://www.jetbrains.com/products/compare/?product=idea&product=idea-ult",
       imagePath = "/images/IdeaBannerLogo.png",
     )
@@ -153,6 +154,7 @@ private data class ProductDescriptor(val applicationName: String, val platformNa
     val pyCharm = ProductDescriptor(
       applicationName = IdeBundle.message("subscription.dialog.pycharm"),
       platformName = IdeBundle.message("subscription.dialog.pro"),
+      activateButtonText = IdeBundle.message("subscription.dialog.activate.button.pro"),
       promoUrl = "https://www.jetbrains.com/pycharm/editions",
       imagePath = "/images/PyCharmBannerLogo.png",
     )