diff --git a/platform/execution-impl/src/com/intellij/execution/actions/ExecutorAction.java b/platform/execution-impl/src/com/intellij/execution/actions/ExecutorAction.java
index 71c750442b5d..ec4248da4c40 100644
--- a/platform/execution-impl/src/com/intellij/execution/actions/ExecutorAction.java
+++ b/platform/execution-impl/src/com/intellij/execution/actions/ExecutorAction.java
@@ -4,6 +4,7 @@ package com.intellij.execution.actions;
 import com.intellij.execution.*;
 import com.intellij.execution.compound.CompoundRunConfiguration;
 import com.intellij.execution.configurations.RunConfiguration;
+import com.intellij.execution.configurations.RunnerSettings;
 import com.intellij.execution.executors.DefaultRunExecutor;
 import com.intellij.execution.impl.ExecutionManagerImpl;
 import com.intellij.execution.impl.ExecutionManagerImplKt;
@@ -133,7 +134,9 @@ public class ExecutorAction extends AnAction
         }
       }
       else {
-        text = myExecutor.getStartActionText(configuration.getName());
+        ProgramRunner<RunnerSettings> runner = ProgramRunner.getRunner(getId(), configuration);
+        String actionText = runner == null ? null : runner.getStartActionText(myExecutor, configuration);
+        text = actionText != null ? actionText : myExecutor.getStartActionText(configuration.getName());
       }
     }
     else {
diff --git a/platform/execution/api-dump-unreviewed.txt b/platform/execution/api-dump-unreviewed.txt
index e826f6496864..7e0dd329960d 100644
--- a/platform/execution/api-dump-unreviewed.txt
+++ b/platform/execution/api-dump-unreviewed.txt
@@ -1183,6 +1183,7 @@ com.intellij.execution.runners.ProgramRunner
 - s:getRunner(java.lang.String,com.intellij.execution.configurations.RunProfile):com.intellij.execution.runners.ProgramRunner
 - a:getRunnerId():java.lang.String
 - getSettingsEditor(com.intellij.execution.Executor,com.intellij.execution.configurations.RunConfiguration):com.intellij.openapi.options.SettingsEditor
+- getStartActionText(com.intellij.execution.Executor,com.intellij.execution.configurations.RunConfiguration):java.lang.String
 - onProcessStarted(com.intellij.execution.configurations.RunnerSettings,com.intellij.execution.ExecutionResult):V
 com.intellij.execution.runners.ProgramRunner$Callback
 - processNotStarted():V
diff --git a/platform/execution/src/com/intellij/execution/runners/ProgramRunner.java b/platform/execution/src/com/intellij/execution/runners/ProgramRunner.java
index a3fb2abbe596..e6d0fff7c721 100644
--- a/platform/execution/src/com/intellij/execution/runners/ProgramRunner.java
+++ b/platform/execution/src/com/intellij/execution/runners/ProgramRunner.java
@@ -8,6 +8,7 @@ import com.intellij.execution.configurations.*;
 import com.intellij.execution.ui.RunContentDescriptor;
 import com.intellij.openapi.extensions.ExtensionPointName;
 import com.intellij.openapi.options.SettingsEditor;
+import com.intellij.openapi.util.NlsActions;
 import org.jetbrains.annotations.NonNls;
 import org.jetbrains.annotations.NotNull;
 import org.jetbrains.annotations.Nullable;
@@ -95,6 +96,10 @@ public interface ProgramRunner<Settings extends RunnerSettings> {
   default void onProcessStarted(RunnerSettings settings, ExecutionResult executionResult) {
   }
 
+  default @Nullable @NlsActions.ActionText String getStartActionText(@NotNull Executor executor, @NotNull RunConfiguration configuration) {
+    return null;
+  }
+
   @Nullable
   default SettingsEditor<Settings> getSettingsEditor(Executor executor, RunConfiguration configuration) {
     return null;