diff --git a/python/ide/src/META-INF/PyCharmCorePlugin.xml b/python/ide/src/META-INF/PyCharmCorePlugin.xml
index c60c1bcb06df..04ca94cc22ab 100644
--- a/python/ide/src/META-INF/PyCharmCorePlugin.xml
+++ b/python/ide/src/META-INF/PyCharmCorePlugin.xml
@@ -18,5 +18,8 @@
     <applicationService serviceInterface="com.intellij.openapi.application.IdeUrlTrackingParametersProvider"
                         serviceImplementation="com.intellij.ide.customization.UtmIdeUrlTrackingParametersProvider"
                         overrides="true"/>
+
+    <annotator language="Python" implementationClass="com.jetbrains.python.PyCharmProfessionalAdvertiser"/>
+    <projectService serviceImplementation="com.jetbrains.python.PyCharmProfessionalAdvertiserSettings"/>
   </extensions>
 </idea-plugin>
diff --git a/python/src/com/jetbrains/python/PyCellUtil.java b/python/src/com/jetbrains/python/PyCellUtil.java
new file mode 100644
index 000000000000..e64aa3a54daa
--- /dev/null
+++ b/python/src/com/jetbrains/python/PyCellUtil.java
@@ -0,0 +1,74 @@
+// Copyright 2000-2018 JetBrains s.r.o. Use of this source code is governed by the Apache 2.0 license that can be found in the LICENSE file.
+package com.jetbrains.python;
+
+import com.intellij.openapi.util.text.StringUtil;
+import com.intellij.psi.PsiComment;
+import com.intellij.psi.PsiElement;
+import com.intellij.psi.PsiFile;
+import com.intellij.psi.util.PsiTreeUtil;
+import org.jetbrains.annotations.NotNull;
+import org.jetbrains.annotations.Nullable;
+
+public class PyCellUtil {
+
+  public static boolean hasCells(@NotNull PsiFile file) {
+    PsiElement el = file.getFirstChild();
+    while (el != null) {
+      if (isBlockCell(el)) {
+        return true;
+      }
+      el = el.getNextSibling();
+    }
+    return false;
+  }
+
+  @Nullable
+  public static PsiElement getCellStart(@NotNull PsiElement element) {
+    PsiElement el = element;
+    while (el != null && !isBlockCell(el)) {
+      el = PsiTreeUtil.prevLeaf(el);
+    }
+    if (el == null) {
+      return element.getContainingFile().getFirstChild();
+    }
+    return PsiTreeUtil.nextLeaf(el);
+  }
+
+  public static boolean isBlockCell(PsiElement element) {
+    return (element instanceof PsiComment) &&
+           (element.getText().startsWith("# %%") || element.getText().startsWith("#%%") || element.getText().startsWith("# <codecell>")) ||
+      element.getText().startsWith("# In[");
+  }
+
+  @NotNull
+  public static String getCodeInCell(@Nullable PsiElement element) {
+    StringBuilder text = new StringBuilder();
+    while (element != null && !isBlockCell(element)) {
+      text.append(element.getText());
+      element = element.getNextSibling();
+    }
+    return StringUtil.trim(text.toString());
+  }
+
+  public static PsiElement findNextCell(PsiElement startElement) {
+    PsiElement el = PsiTreeUtil.nextLeaf(PsiTreeUtil.getDeepestFirst(startElement));
+    while (el != null) {
+      if (isBlockCell(el)) {
+        return el;
+      }
+      el = PsiTreeUtil.nextLeaf(el);
+    }
+    return null;
+  }
+
+  public static PsiElement findPrevCell(PsiElement startElement) {
+    PsiElement el = PsiTreeUtil.prevLeaf(PsiTreeUtil.getDeepestFirst(startElement));
+    while (el != null) {
+      if (isBlockCell(el)) {
+        return el;
+      }
+      el = PsiTreeUtil.prevLeaf(el);
+    }
+    return null;
+  }
+}
diff --git a/python/src/com/jetbrains/python/PyCharmProfessionalAdvertiser.java b/python/src/com/jetbrains/python/PyCharmProfessionalAdvertiser.java
new file mode 100644
index 000000000000..1bcfc8ecafc0
--- /dev/null
+++ b/python/src/com/jetbrains/python/PyCharmProfessionalAdvertiser.java
@@ -0,0 +1,122 @@
+// Copyright 2000-2018 JetBrains s.r.o. Use of this source code is governed by the Apache 2.0 license that can be found in the LICENSE file.
+package com.jetbrains.python;
+
+import com.intellij.ide.BrowserUtil;
+import com.intellij.lang.annotation.AnnotationHolder;
+import com.intellij.lang.annotation.Annotator;
+import com.intellij.notification.NotificationDisplayType;
+import com.intellij.notification.NotificationGroup;
+import com.intellij.notification.NotificationListener;
+import com.intellij.notification.NotificationType;
+import com.intellij.openapi.components.ServiceManager;
+import com.intellij.openapi.project.Project;
+import com.intellij.openapi.roots.FileIndexFacade;
+import com.intellij.openapi.vfs.VirtualFile;
+import com.intellij.psi.PsiElement;
+import com.intellij.psi.util.QualifiedName;
+import com.jetbrains.python.psi.PyFile;
+import com.jetbrains.python.psi.PyFromImportStatement;
+import com.jetbrains.python.psi.PyImportElement;
+import org.intellij.lang.annotations.Language;
+import org.jetbrains.annotations.NotNull;
+import org.jetbrains.annotations.Nullable;
+
+/**
+ * @author traff
+ */
+public class PyCharmProfessionalAdvertiser implements Annotator {
+
+
+  @Language("HTML")
+  private static final String NOTIFICATIONS_TEXT =
+    "<a href=\"prof\">PyCharm Professional Edition</a> has special support for it.";
+
+  private static final NotificationGroup BALLOON_NOTIFICATIONS = new NotificationGroup("PyCharm Professional Advertiser",
+                                                                                       NotificationDisplayType.STICKY_BALLOON, false);
+  @Override
+  public void annotate(@NotNull PsiElement element, @NotNull AnnotationHolder holder) {
+
+    if (element instanceof PyFile) {
+
+      final PyFile pyFile = (PyFile)element;
+      final Project project = element.getProject();
+
+      if (getSettings(project).shown) {
+        return;
+      }
+
+      final VirtualFile vFile = pyFile.getVirtualFile();
+      if (vFile != null && FileIndexFacade.getInstance(project).isInLibraryClasses(vFile)) {
+        return;
+      }
+
+      if (PyCellUtil.hasCells(pyFile)) {
+        showInspectionAdvertisement(project, "code cells in the editor", "https://www.jetbrains.com/pycharm/features/scientific_tools.html", "codecells");
+      }
+
+      if (containsImport(pyFile, "django")) {
+        showInspectionAdvertisement(project, "the Django Framework", "https://www.jetbrains.com/pycharm/features/web_development.html#django","django");
+      }
+
+      if (containsImport(pyFile, "flask")) {
+        showInspectionAdvertisement(project, "the Flask Framework", null,"flask");
+      }
+
+      if (containsImport(pyFile, "pyramid")) {
+        showInspectionAdvertisement(project, "the Pyramid Framework", null,"pyramid");
+      }
+    }
+  }
+
+  private static void showInspectionAdvertisement(@NotNull Project project,
+                                                  @NotNull String message,
+                                                  @Nullable String url,
+                                                  @NotNull String source) {
+    showSingletonNotification(project, "You are using " + message, NOTIFICATIONS_TEXT, NotificationType.INFORMATION,
+                              (notification, event) -> {
+                                if ("prof".equals(event.getDescription())) {
+                                  BrowserUtil.browse(
+                                    (url != null ? url : "https://www.jetbrains.com/pycharm/features/editions_comparison_matrix.html") +
+                                    "?utm_source=from_product&utm_medium=advertiser&utm_campaign=" +
+                                    source);
+                                }
+                              });
+  }
+
+  private static void showSingletonNotification(@NotNull Project project,
+                                                @NotNull String title,
+                                                @NotNull String htmlContent,
+                                                @NotNull NotificationType type,
+                                                @NotNull NotificationListener listener) {
+    getSettings(project).shown = true;
+    BALLOON_NOTIFICATIONS.createNotification(title, htmlContent, type, (notification, event) -> {
+      try {
+        listener.hyperlinkUpdate(notification, event);
+      }
+      finally {
+        notification.expire();
+      }
+    }).notify(project);
+  }
+
+  private static boolean containsImport(@NotNull PyFile file, String pkg) {
+    for (PyFromImportStatement importStatement : file.getFromImports()) {
+      final QualifiedName name = importStatement.getImportSourceQName();
+      if (name != null && name.toString().toLowerCase().contains(pkg)) {
+        return true;
+      }
+    }
+    for (PyImportElement importElement : file.getImportTargets()) {
+      final QualifiedName name = importElement.getImportedQName();
+      if (name != null && name.toString().toLowerCase().contains(pkg)) {
+        return true;
+      }
+    }
+    return false;
+  }
+
+  @NotNull
+  private static PyCharmProfessionalAdvertiserSettings getSettings(@NotNull Project project) {
+    return ServiceManager.getService(project, PyCharmProfessionalAdvertiserSettings.class);
+  }
+}
diff --git a/python/src/com/jetbrains/python/PyCharmProfessionalAdvertiserSettings.java b/python/src/com/jetbrains/python/PyCharmProfessionalAdvertiserSettings.java
new file mode 100644
index 000000000000..7f09a927adc3
--- /dev/null
+++ b/python/src/com/jetbrains/python/PyCharmProfessionalAdvertiserSettings.java
@@ -0,0 +1,27 @@
+// Copyright 2000-2018 JetBrains s.r.o. Use of this source code is governed by the Apache 2.0 license that can be found in the LICENSE file.
+package com.jetbrains.python;
+
+import com.intellij.openapi.components.PersistentStateComponent;
+import com.intellij.openapi.components.State;
+import com.intellij.util.xmlb.XmlSerializerUtil;
+import org.jetbrains.annotations.NotNull;
+import org.jetbrains.annotations.Nullable;
+
+/**
+ * @author traff
+ */
+@State(name = "PyCharmProfessionalAdvertiser")
+public class PyCharmProfessionalAdvertiserSettings implements PersistentStateComponent<PyCharmProfessionalAdvertiserSettings> {
+  public boolean shown = false;
+
+  @Nullable
+  @Override
+  public PyCharmProfessionalAdvertiserSettings getState() {
+    return this;
+  }
+
+  @Override
+  public void loadState(@NotNull PyCharmProfessionalAdvertiserSettings state) {
+    XmlSerializerUtil.copyBean(state, this);
+  }
+}