diff --git a/plugins/maven/src/main/java/org/jetbrains/idea/maven/execution/build/MavenArtifactBuilder.java b/plugins/maven/src/main/java/org/jetbrains/idea/maven/execution/build/MavenArtifactBuilder.java
new file mode 100644
index 000000000000..e1aacde73b82
--- /dev/null
+++ b/plugins/maven/src/main/java/org/jetbrains/idea/maven/execution/build/MavenArtifactBuilder.java
@@ -0,0 +1,20 @@
+// Copyright 2000-2018 JetBrains s.r.o. Use of this source code is governed by the Apache 2.0 license that can be found in the LICENSE file.
+package org.jetbrains.idea.maven.execution.build;
+
+import com.intellij.openapi.extensions.ExtensionPointName;
+import com.intellij.openapi.project.Project;
+import com.intellij.task.ProjectModelBuildTask;
+import com.intellij.task.ProjectTaskNotification;
+
+/**
+ * @author ibessonov
+ */
+public interface MavenArtifactBuilder {
+
+  ExtensionPointName<MavenArtifactBuilder> EP_NAME =
+    ExtensionPointName.create("org.jetbrains.idea.maven.artifactBuilder");
+
+  boolean isApplicable(ProjectModelBuildTask task);
+
+  void build(Project project, ProjectModelBuildTask task, ProjectTaskNotification callback);
+}
diff --git a/plugins/maven/src/main/java/org/jetbrains/idea/maven/execution/build/MavenProjectTaskRunner.java b/plugins/maven/src/main/java/org/jetbrains/idea/maven/execution/build/MavenProjectTaskRunner.java
index 80fbe2597a41..9ad9bc30ae5e 100644
--- a/plugins/maven/src/main/java/org/jetbrains/idea/maven/execution/build/MavenProjectTaskRunner.java
+++ b/plugins/maven/src/main/java/org/jetbrains/idea/maven/execution/build/MavenProjectTaskRunner.java
@@ -18,6 +18,7 @@ import com.intellij.openapi.progress.Task;
 import com.intellij.openapi.project.Project;
 import com.intellij.openapi.util.Key;
 import com.intellij.openapi.vfs.VirtualFile;
+import com.intellij.packaging.artifacts.Artifact;
 import com.intellij.task.*;
 import com.intellij.task.impl.JpsProjectTaskRunner;
 import org.jetbrains.annotations.NotNull;
@@ -57,14 +58,33 @@ public class MavenProjectTaskRunner extends ProjectTaskRunner {
 
     buildModuleFiles(project, callback, getFromGroupedMap(taskMap, ModuleFilesBuildTask.class, emptyList()));
     buildModules(project, callback, getFromGroupedMap(taskMap, ModuleBuildTask.class, emptyList()));
+
+    buildArtifacts(project, callback, getFromGroupedMap(taskMap, ProjectModelBuildTask.class, emptyList()));
+  }
+
+  public boolean canRun(@NotNull ProjectTask projectTask) {
+    throw new UnsupportedOperationException("MavenProjectTaskRunner#canRun(ProjectTask)");
   }
 
   @Override
-  public boolean canRun(@NotNull ProjectTask projectTask) {
+  public boolean canRun(@NotNull Project project, @NotNull ProjectTask projectTask) {
+    if (!MavenRunner.getInstance(project).getSettings().isDelegateToMaven()) {
+      return false;
+    }
+
     if (projectTask instanceof ModuleBuildTask) {
       Module module = ((ModuleBuildTask)projectTask).getModule();
-      if (isDelegatedToMaven(module)) {
-        return isMavenModule(module);
+      return isMavenModule(module);
+    }
+
+    if (projectTask instanceof ProjectModelBuildTask) {
+      ProjectModelBuildTask buildTask = (ProjectModelBuildTask)projectTask;
+      if (buildTask.getBuildableElement() instanceof Artifact) {
+        for (MavenArtifactBuilder artifactBuilder : MavenArtifactBuilder.EP_NAME.getExtensions()) {
+          if (artifactBuilder.isApplicable(buildTask)) {
+            return true;
+          }
+        }
       }
     }
 
@@ -73,14 +93,12 @@ public class MavenProjectTaskRunner extends ProjectTaskRunner {
       RunProfile runProfile = task.getRunProfile();
       if (runProfile instanceof ModuleBasedConfiguration) {
         RunConfigurationModule module = ((ModuleBasedConfiguration)runProfile).getConfigurationModule();
-        if (isDelegatedToMaven(module.getModule())) {
-          if (!isMavenModule(module.getModule())) {
-            return false;
-          }
-          for (MavenExecutionEnvironmentProvider environmentProvider: MavenExecutionEnvironmentProvider.EP_NAME.getExtensions()) {
-            if (environmentProvider.isApplicable(task)) {
-              return true;
-            }
+        if (!isMavenModule(module.getModule())) {
+          return false;
+        }
+        for (MavenExecutionEnvironmentProvider environmentProvider: MavenExecutionEnvironmentProvider.EP_NAME.getExtensions()) {
+          if (environmentProvider.isApplicable(task)) {
+            return true;
           }
         }
       }
@@ -89,10 +107,6 @@ public class MavenProjectTaskRunner extends ProjectTaskRunner {
     return false;
   }
 
-  private static boolean isDelegatedToMaven(@Nullable Module module) {
-    return module != null && MavenRunner.getInstance(module.getProject()).getSettings().isDelegateToMaven();
-  }
-
   @Nullable
   @Override
   public ExecutionEnvironment createExecutionEnvironment(@NotNull Project project,
@@ -166,10 +180,15 @@ public class MavenProjectTaskRunner extends ProjectTaskRunner {
                                              explicitProfiles.getDisabledProfiles()));
     }
 
+    runBatch(project, mavenRunner, "Maven Build", commands, callback);
+  }
+
+  public static void runBatch(@NotNull Project project, @NotNull MavenRunner mavenRunner, @NotNull String title,
+                              @NotNull List<MavenRunnerParameters> commands, @Nullable ProjectTaskNotification callback) {
     ApplicationManager.getApplication().invokeAndWait(() -> {
       AtomicInteger errors = new AtomicInteger();
       AtomicInteger warnings = new AtomicInteger();
-      MavenConsole console = new MavenConsoleImpl("Maven Build", project) {
+      MavenConsole console = new MavenConsoleImpl(title, project) {
 
         @Override
         public void attachToProcess(ProcessHandler processHandler) {
@@ -242,4 +261,16 @@ public class MavenProjectTaskRunner extends ProjectTaskRunner {
                                        @NotNull Collection<? extends ModuleFilesBuildTask> moduleFilesBuildTasks) {
     buildModules(project, callback, moduleFilesBuildTasks);
   }
+
+  private static void buildArtifacts(Project project, ProjectTaskNotification callback, List<? extends ProjectModelBuildTask> tasks) {
+    for (ProjectModelBuildTask buildTask : tasks) {
+      if (buildTask.getBuildableElement() instanceof Artifact) {
+        for (MavenArtifactBuilder artifactBuilder : MavenArtifactBuilder.EP_NAME.getExtensions()) {
+          if (artifactBuilder.isApplicable(buildTask)) {
+            artifactBuilder.build(project, buildTask, callback);
+          }
+        }
+      }
+    }
+  }
 }
diff --git a/plugins/maven/src/main/resources/META-INF/plugin.xml b/plugins/maven/src/main/resources/META-INF/plugin.xml
index df566379c8fd..252b5c7aab2a 100644
--- a/plugins/maven/src/main/resources/META-INF/plugin.xml
+++ b/plugins/maven/src/main/resources/META-INF/plugin.xml
@@ -29,6 +29,7 @@
 
     <extensionPoint name="repositoryProvider" interface="org.jetbrains.idea.maven.indices.MavenRepositoryProvider"/>
     <extensionPoint name="executionEnvironmentProvider" interface="org.jetbrains.idea.maven.execution.build.MavenExecutionEnvironmentProvider"/>
+    <extensionPoint name="artifactBuilder" interface="org.jetbrains.idea.maven.execution.build.MavenArtifactBuilder"/>
   </extensionPoints>
 
   <depends>com.intellij.properties</depends>