diff --git a/BUILD_INSTRUCTIONS.md b/BUILD_INSTRUCTIONS.md
index 31b475e..acb5f34 100644
--- a/BUILD_INSTRUCTIONS.md
+++ b/BUILD_INSTRUCTIONS.md
@@ -29,7 +29,7 @@ $ cmake --build . -- -j8
 
 ```bash
 $ cd your_toolset_build_directory
-$ ./model_converter/model_converter
+$ ./model_converter/model2mesh
 ```
 
 ## * Links
diff --git a/model_converter/CMakeLists.txt b/model_converter/CMakeLists.txt
index bf5d0ae..a2e9e5f 100644
--- a/model_converter/CMakeLists.txt
+++ b/model_converter/CMakeLists.txt
@@ -8,22 +8,43 @@ set(ASSIMP_BUILD_ASSIMP_TOOLS OFF CACHE BOOL "" FORCE)
 add_subdirectory(modules/assimp)
 
 #
-# model converter executable
+# model2mesh executable
 #
 
-file(GLOB MODEL_CONVERTER_SOURCES
-    sources/*.*)
+file(GLOB MODEL2MESH_SOURCES
+    sources/model2mesh.cpp)
 
 source_group(TREE ${CMAKE_CURRENT_SOURCE_DIR} FILES
-    ${MODEL_CONVERTER_SOURCES})
+    ${MODEL2MESH_SOURCES})
 
-add_executable(model_converter
-    ${MODEL_CONVERTER_SOURCES})
+add_executable(model2mesh
+    ${MODEL2MESH_SOURCES})
 
-target_link_libraries(model_converter
+target_link_libraries(model2mesh
     assimp)
 
-set_target_properties(model_converter PROPERTIES
+set_target_properties(model2mesh PROPERTIES
+    CXX_STANDARD 14
+    CXX_STANDARD_REQUIRED YES
+    CXX_EXTENSIONS NO)
+
+#
+# model2shape executable
+#
+
+file(GLOB MODEL2SHAPE_SOURCES
+    sources/model2shape.cpp)
+
+source_group(TREE ${CMAKE_CURRENT_SOURCE_DIR} FILES
+    ${MODEL2SHAPE_SOURCES})
+
+add_executable(model2shape
+    ${MODEL2SHAPE_SOURCES})
+
+target_link_libraries(model2shape
+    assimp)
+
+set_target_properties(model2shape PROPERTIES
     CXX_STANDARD 14
     CXX_STANDARD_REQUIRED YES
     CXX_EXTENSIONS NO)
diff --git a/model_converter/sources/main.cpp b/model_converter/sources/model2mesh.cpp
similarity index 99%
rename from model_converter/sources/main.cpp
rename to model_converter/sources/model2mesh.cpp
index e59c3a6..a327834 100644
--- a/model_converter/sources/main.cpp
+++ b/model_converter/sources/model2mesh.cpp
@@ -399,7 +399,7 @@ namespace
 
 int main(int argc, char *argv[]) {
     if ( argc < 2 ) {
-        std::cout << "USAGE: model_converter mesh.obj" << std::endl;
+        std::cout << "USAGE: model2mesh mesh.obj" << std::endl;
         return 0;
     }
     return convert(argv[1], opts(argc, argv)) ? 0 : 1;
diff --git a/model_converter/sources/model2shape.cpp b/model_converter/sources/model2shape.cpp
new file mode 100644
index 0000000..4c8277c
--- /dev/null
+++ b/model_converter/sources/model2shape.cpp
@@ -0,0 +1,342 @@
+/*******************************************************************************
+ * This file is part of the "Enduro2D"
+ * For conditions of distribution and use, see copyright notice in LICENSE.md
+ * Copyright (C) 2018-2019 Matvey Cherevko
+ ******************************************************************************/
+
+#include <cassert>
+#include <cstring>
+#include <cstdint>
+
+#include <chrono>
+#include <vector>
+#include <string>
+#include <fstream>
+#include <iostream>
+#include <iterator>
+#include <exception>
+#include <stdexcept>
+#include <algorithm>
+
+#include <assimp/Importer.hpp>
+#include <assimp/scene.h>
+#include <assimp/postprocess.h>
+
+namespace
+{
+    const std::uint32_t shape_file_version = 1;
+    const std::string shape_file_signature = "e2d_shape";
+
+    struct opts {
+        bool timers = false;
+        bool verbose = false;
+
+        opts(int argc, char *argv[]) {
+            timers = has_flag("-t", argc, argv) || has_flag("--timers", argc, argv);
+            verbose = has_flag("-v", argc, argv) || has_flag("--verbose", argc, argv);
+        }
+
+    private:
+        static bool has_flag(const char* flag, int argc, char *argv[]) noexcept {
+            for ( int i = 0; i < argc; ++i ) {
+                if ( 0 == std::strcmp(argv[i], flag) ) {
+                    return true;
+                }
+            }
+            return false;
+        }
+    };
+
+    class timer {
+    public:
+        timer()
+        : tp_(std::chrono::high_resolution_clock::now()) {}
+
+        void done() const {
+            const auto duration_us = std::chrono::duration_cast<std::chrono::microseconds>(
+                std::chrono::high_resolution_clock::now() - tp_);
+            std::cout << duration_us.count() << "us" << std::endl;
+        }
+    private:
+        std::chrono::high_resolution_clock::time_point tp_;
+    };
+
+    struct v2f {
+        float x = 0.f;
+        float y = 0.f;
+
+        v2f(float nx, float ny)
+        : x(nx), y(ny) {}
+    };
+
+    struct shape {
+        std::vector<v2f> vertices;
+        std::vector<std::uint32_t> indices;
+
+        std::vector<std::vector<v2f>> uvs_channels;
+        std::vector<std::vector<std::uint32_t>> colors_channels;
+    };
+
+    template < typename T >
+    T saturate(T v) noexcept {
+        return std::min(std::max(v, T(0)), T(1));
+    }
+
+    std::uint8_t pack_color_component(float c) noexcept {
+        return static_cast<std::uint8_t>(std::round(saturate(c) * 255.f));
+    }
+
+    std::uint32_t pack_color(float r, float g, float b, float a) noexcept {
+        std::uint8_t rr = pack_color_component(r);
+        std::uint8_t gg = pack_color_component(g);
+        std::uint8_t bb = pack_color_component(b);
+        std::uint8_t aa = pack_color_component(a);
+        return
+            static_cast<std::uint32_t>(aa) << 24 |
+            static_cast<std::uint32_t>(rr) << 16 |
+            static_cast<std::uint32_t>(gg) <<  8 |
+            static_cast<std::uint32_t>(bb) <<  0;
+    }
+
+    void write_u32_to_ofstream(std::ofstream& s, const std::uint32_t v) {
+        s.write(
+            reinterpret_cast<const char*>(&v),
+            sizeof(v));
+    }
+
+    void write_str_to_ofstream(std::ofstream& s, const std::string& v) {
+        s.write(v.data(), static_cast<std::ptrdiff_t>(v.length()));
+    }
+
+    template < typename T >
+    std::size_t write_vector_to_ofstream(std::ofstream& s, const std::vector<T>& v) {
+        if ( !v.empty() ) {
+            std::size_t data_size = v.size() * sizeof(T);
+            s.write(
+                reinterpret_cast<const char*>(v.data()),
+                static_cast<std::ptrdiff_t>(data_size));
+            return data_size;
+        }
+        return 0;
+    }
+
+    bool validate_shape(const shape& shape) noexcept {
+        if ( shape.vertices.empty() ) {
+            return false;
+        }
+        if ( shape.indices.empty() ) {
+            return false;
+        }
+        for ( const auto& uvs : shape.uvs_channels ) {
+            if ( uvs.size() != shape.vertices.size() ) {
+                return false;
+            }
+        }
+        for ( const auto& colors : shape.colors_channels ) {
+            if ( colors.size() != shape.vertices.size() ) {
+                return false;
+            }
+        }
+        return true;
+    }
+
+    bool save_shape(const shape& shape, const std::string& out_path, const opts& opts) {
+        timer save_timer;
+
+        if ( !validate_shape(shape) ) {
+            std::cerr << "Failed to validate out shape: " << out_path << std::endl;
+            return false;
+        }
+
+        std::ofstream stream(out_path, std::ofstream::out | std::ofstream::binary);
+        if ( !stream.is_open() ) {
+            std::cerr << "Failed to open out file stream: " << out_path << std::endl;
+            return false;
+        }
+
+        write_str_to_ofstream(stream, shape_file_signature);
+        write_u32_to_ofstream(stream, shape_file_version);
+
+        write_u32_to_ofstream(stream, static_cast<std::uint32_t>(shape.vertices.size()));
+        write_u32_to_ofstream(stream, static_cast<std::uint32_t>(shape.indices.size()));
+
+        write_u32_to_ofstream(stream, static_cast<std::uint32_t>(shape.uvs_channels.size()));
+        write_u32_to_ofstream(stream, static_cast<std::uint32_t>(shape.colors_channels.size()));
+
+        std::size_t vertices_bytes = write_vector_to_ofstream(stream, shape.vertices);
+        std::size_t indices_bytes = write_vector_to_ofstream(stream, shape.indices);
+
+        std::size_t uvs_bytes = 0;
+        for ( const auto& uvs : shape.uvs_channels ) {
+            uvs_bytes += write_vector_to_ofstream(stream, uvs);
+        }
+
+        std::size_t colors_bytes = 0;
+        for ( const auto& colors : shape.colors_channels ) {
+            colors_bytes += write_vector_to_ofstream(stream, colors);
+        }
+
+        if ( opts.timers ) {
+            std::cout << "> save mesh: ";
+            save_timer.done();
+            std::cout << " - " << out_path << std::endl;
+        }
+
+        if ( opts.verbose ) {
+            std::cout
+                << std::endl
+                << "> mesh info:" << std::endl
+                << "-> vertices: " << shape.vertices.size() << ", " << vertices_bytes << " B" << std::endl
+                << "-> indices: " << shape.indices.size() << ", " << indices_bytes << " B" << std::endl
+                << "-> uvs: " << shape.uvs_channels.size() << ", " << uvs_bytes << " B" << std::endl
+                << "-> colors: " << shape.colors_channels.size() << ", " << colors_bytes << " B" << std::endl;
+        }
+
+        return true;
+    }
+
+    bool convert_shape(const aiMesh* ai_mesh, const std::string& out_path, const opts& opts) {
+        shape out_shape;
+        timer convert_timer;
+
+        if ( ai_mesh->HasPositions() ) {
+            out_shape.vertices.reserve(ai_mesh->mNumVertices);
+            std::transform(
+                ai_mesh->mVertices,
+                ai_mesh->mVertices + ai_mesh->mNumVertices,
+                std::back_inserter(out_shape.vertices),
+                [](const aiVector3D& v) noexcept {
+                    return v2f{v.x, v.y};
+                });
+        }
+
+        if ( ai_mesh->HasFaces() ) {
+            out_shape.indices.reserve(ai_mesh->mNumFaces * 3u);
+            std::for_each(
+                ai_mesh->mFaces,
+                ai_mesh->mFaces + ai_mesh->mNumFaces,
+                [&out_shape](const aiFace& f) {
+                    if ( f.mNumIndices != 3 ) {
+                        throw std::logic_error("invalide face index count");
+                    }
+                    out_shape.indices.insert(
+                        out_shape.indices.end(),
+                        f.mIndices,
+                        f.mIndices + f.mNumIndices);
+                });
+        }
+
+        for ( unsigned int channel = 0; channel < ai_mesh->GetNumUVChannels(); ++channel ) {
+            std::vector<v2f> uvs;
+            uvs.reserve(ai_mesh->mNumVertices);
+            std::transform(
+                ai_mesh->mTextureCoords[channel],
+                ai_mesh->mTextureCoords[channel] + ai_mesh->mNumVertices,
+                std::back_inserter(uvs),
+                [](const aiVector3D& v) noexcept {
+                    return v2f{v.x, v.y};
+                });
+            out_shape.uvs_channels.emplace_back(std::move(uvs));
+        }
+
+        for ( unsigned int channel = 0; channel < ai_mesh->GetNumColorChannels(); ++channel ) {
+            std::vector<std::uint32_t> colors;
+            colors.reserve(ai_mesh->mNumVertices);
+            std::transform(
+                ai_mesh->mColors[channel],
+                ai_mesh->mColors[channel] + ai_mesh->mNumVertices,
+                std::back_inserter(colors),
+                [](const aiColor4D& v) noexcept {
+                    return pack_color(v.r, v.g, v.b, v.a);
+                });
+            out_shape.colors_channels.emplace_back(std::move(colors));
+        }
+
+        if ( opts.timers ) {
+            std::cout << std::endl << "> convert shape: ";
+            convert_timer.done();
+            std::cout << " - " << out_path << std::endl;
+        }
+
+        return save_shape(out_shape, out_path, opts);
+    }
+
+    bool convert(const std::string& path, const opts& opts) {
+        timer convert_timer;
+        timer importer_timer;
+
+        Assimp::Importer importer;
+
+        if ( opts.timers ) {
+            std::cout << "> prepare importer: ";
+            importer_timer.done();
+        }
+
+        const unsigned int importer_flags =
+            aiProcess_Triangulate |
+            aiProcess_MakeLeftHanded |
+            aiProcess_OptimizeMeshes |
+            aiProcess_JoinIdenticalVertices;
+
+        timer import_timer;
+
+        const aiScene* scene = importer.ReadFile(path, importer_flags);
+        if ( !scene ) {
+            std::cerr << "Failed to import model: " << path << std::endl;
+            std::cerr << "Error: " << importer.GetErrorString() << std::endl;
+            return false;
+        }
+
+        if ( opts.timers ) {
+            std::cout << "> import model: ";
+            import_timer.done();
+        }
+
+        for ( unsigned int mesh_index = 0; mesh_index < scene->mNumMeshes; ++mesh_index ) {
+            const aiMesh* mesh = scene->mMeshes[mesh_index];
+
+            const std::string shape_name = mesh->mName.length
+                ? mesh->mName.C_Str()
+                : "shape_" + std::to_string(mesh_index);
+
+            std::string shape_out_path = std::string()
+                .append(path)
+                .append(".")
+                .append(shape_name)
+                .append(".e2d_shape");
+
+            if ( opts.verbose ) {
+                std::cout
+                    << std::endl
+                    << ">> Shape("
+                    << shape_name
+                    << ") converting..."
+                    << std::endl;
+            }
+
+            if ( !convert_shape(mesh, shape_out_path, opts) ) {
+                std::cerr << "Failed!" << std::endl;
+                return false;
+            }
+
+            if ( opts.verbose ) {
+                std::cout << "OK. " << std::endl;
+            }
+        }
+
+        if ( opts.timers ) {
+            std::cout << std::endl << "=====" << std::endl;
+            convert_timer.done();
+        }
+
+        return true;
+    }
+}
+
+int main(int argc, char *argv[]) {
+    if ( argc < 2 ) {
+        std::cout << "USAGE: model2shape mesh.obj" << std::endl;
+        return 0;
+    }
+    return convert(argv[1], opts(argc, argv)) ? 0 : 1;
+}